Iyabo Bello is a visionary entrepreneur, author, and mentor whose journey embodies resilience, innovation, and transformation. With over 15 years of experience spanning tech, fashion, and business development, she has evolved into a strategic leader dedicated to empowering founders and business owners to scale with confidence and clarity.

Her firsthand experience in scaling iKooK, a Food Tech startup operating in Nigeria, South Africa, and the UK, gives her a unique edge in guiding businesses through the challenges of growth, expansion, and sustainability. As the founder of Mercy Elroi, Iyabo provides high-impact coaching and mentorship, equipping entrepreneurs with the strategies they need to build and lead successful ventures.

Beyond coaching, Iyabo is a creator and thought leader. Through InnertedTalk audiobooks, she inspires individuals to embrace self-discovery and purpose. As a journal author and digital planner designer, she develops practical tools that foster productivity, intentional living, and business success.

Her approach to business and leadership is driven by strategic thinking, innovation, and resilience. She champions bold decision-making, creative problem-solving, and authenticity as the foundations of success. A seasoned speaker, she has shared transformative insights at national and international conferences for over five years, covering topics on business growth, marketing, and personal evolution.