Mercy Elroi was founded by Iyabo Bello, a seasoned entrepreneur with over 15 years of experience in navigating the dynamic world of business. Iyabo’s journey is rooted in resilience, adaptability, and a passion for growth.

Four years ago, Iyabo invested £10,000 in an accelerator program to understand the startup ecosystem better. This transformative experience not only enhanced her entrepreneurial skills but also revealed a gap in support for founders struggling to navigate similar challenges. Inspired to make a difference, she launched Mercy Elroi to share her knowledge and empower others.

Iyabo’s entrepreneurial spirit doesn’t stop there. She is also the founder of iKooK, a thriving private chef platform operating in the UK, Nigeria, and South Africa. Her story is a testament to the power of determination, vision, and the right guidance.