The One Piece of Advice Iyabo Bello Would Give to Every Founder Starting Out

If I could sit down with every new founder over coffee and share just one piece of advice, it would be this: Build with the long game in mind.

The Reality of Starting a Business

Starting out is exciting, but let’s be honest—it’s also overwhelming. You’re juggling ideas, funding, marketing, hiring, sales, and a hundred other things at once. Some days, it feels like you’re making progress. Other days, you question if you’re even on the right path.

I’ve been there. Every successful entrepreneur has. And the difference between those who make it and those who don’t? They stay in the game long enough to win.

Why Long-Term Thinking is the Key

Many founders chase quick wins—a viral moment, a lucky investor, a one-time big client. But businesses that truly thrive? They’re built on patience, consistency, and long-term vision.

Think about the brands you admire. The companies that stand the test of time don’t just focus on making money today. They invest in relationships, systems, and sustainable growth.

How to Play the Long Game in Business

1. Master the Basics
Don’t rush to scale too quickly. Get your product, service, and operations right first. Fix the cracks before building higher.

2. Be Consistent (Even When No One is Watching)
The best businesses didn’t explode overnight. They grew by showing up every single day, refining their offer, and delivering real value.

3. Build Trust Over Time
Your brand is your reputation. Focus on serving your audience, building credibility, and staying true to your values—even when it takes longer to see results.

4. Embrace the Setbacks
Failures and roadblocks aren’t signs to quit. They’re part of the process. The founders who win are the ones who adapt, learn, and keep moving forward.

5. Invest in Yourself
Your business will only grow as much as you do. Read, learn, seek mentorship, and surround yourself with people who challenge you to be better.

Final Thoughts

If you’re starting out, my advice is simple: Think beyond today. Build something that lasts. Show up, stay patient, and trust the process.

Need help navigating your business journey? Let’s talk. At Mercy Elroi, we help founders like you with mentorship, strategy, and the right tools to grow. Book a free 1:1 chat with me today.

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