Attracting the Right People: Practical Tips for Your Content and Brand Presence

Let’s be real. Having a business or brand online is more than just posting pretty pictures or using trendy hashtags. If you want to attract the right people — the ones who will connect with your message, buy from you, or support your mission — you need more than just showing up.

You need to be intentional about your content and brand presence.

Here’s how to do that in simple, practical steps.

1. Know Who You’re Talking To

Before you write anything or post anything, ask yourself: Who am I trying to reach?

If you’re speaking to everybody, you’ll end up reaching nobody.

Think about:
• What are their struggles?
• What do they want?
• What kind of language do they understand?

Tip: Create a simple “ideal person” profile. Give them a name. Know what they care about. This helps you write like you’re speaking to them, not the whole internet.

2. Let Your Brand Sound Like You

People connect with people. Not logos. Not perfection.

If you’re warm, bold, faith-driven, or funny, let that show in your words, your videos, your designs.
Don’t copy what everyone else is doing just to look professional. Look like you. That’s how you stand out.

Tip: Use words you actually say. Add real-life experiences. Be honest. It builds trust.

3. Share Content That Solves Real Problems

People are searching every day for answers. If your content helps them — even in a small way — they’ll remember you.

Think about the everyday questions your audience is asking, like:
• How do I stay motivated as a Christian woman in business?
• How can I build confidence to speak up?
• How do I stay organized?

Tip: Use your content to answer real-life questions. Teach. Encourage. Challenge.

4. Stay Consistent with Your Look and Feel

Your brand’s presence isn’t just your words. It’s also the colors, fonts, designs, and vibe people see when they visit your page.

Does your page look put-together? Does it feel like the same person or brand is showing up across your posts, emails, and website?

Tip: Pick two or three brand colors and stick with them. Use the same fonts and photo style. Keep it clean and calm, not confusing.

5. Tell Your Story and Don’t Be Afraid to Repeat It

Your story is powerful. People want to know the why behind what you do. Why did you start? What did you struggle with? What changed?

Don’t be afraid to talk about it again and again. New people are finding you every day. Your story helps them connect.

Tip: Use parts of your story in your captions, blog posts, About page, or even your email newsletters. Just keep it real.

6. Show Up Consistently Even When It’s Quiet

Here’s the truth. Not every post will go viral. Not every story will get replies. But the right people are watching.

Don’t ghost your brand because engagement is low. Your consistency speaks louder than you think.

Tip: Pick a schedule you can stick with, even if it’s two posts a week. It’s better to be steady than to show up once a month with a long apology post.

Final Thoughts: You Don’t Need to Be Everywhere, Just Be Clear

The goal isn’t to be the loudest. The goal is to be clear.

Clear in your message.
Clear in your visuals.
Clear in who you’re called to reach.

That clarity is what makes the right people say, “She’s for me.”

So don’t overthink it. Start small. Stay authentic. Keep showing up.

You’ve got something the world needs. Let your brand speak it boldly.