Founder’s Guide: How to Improve Time Management and Productivity

If you’re a startup founder or CEO, you already know what I mean. One moment you’re handling emails, the next you’re deep in product development, then it’s a team meeting, client call, or fighting fires you didn’t even see coming.

If you’ve ever looked at the clock at 9 PM and thought, “Where did my day go?”—you’re not alone.

The good news? Time management is a skill. Productivity can be learned. And with the right tools and mindset, you can get more done without burning out. This guide is personal, practical, and packed with what’s helped me—and many founders like me—find focus and get results.

1. Understand Where Your Time Goes

The first step to managing your time is knowing where it’s going. For a whole week, track everything you do—from the moment you wake up to when you go to bed. You’ll be surprised by how much time gets lost in between.

When I started tracking my time using tools like Toggl and even a simple notebook, I realized I was spending almost 2 hours daily on emails alone. That’s 10 hours a week!

Once you’re aware, you can make changes.

2. Use the Eisenhower Matrix (Do, Decide, Delegate, Delete)

As a founder, not all tasks are created equal. Some drive your business forward. Others just make you feel busy. This is where the Eisenhower Matrix changed my life.

Here’s how it works:

Every morning, take 10 minutes to place your tasks in these 4 boxes. Suddenly, what felt overwhelming starts to feel manageable.

3. Set SMART Goals

I used to write vague goals like: “Get more customers” or “Grow social media.” That didn’t work. Real goals need clarity.

Use the SMART method:

• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

Instead of “grow my following,” say: “Grow my Instagram following from 2,000 to 3,000 by May 30.”

This makes your work more focused—and your wins easier to track.

4. Time Block Your Day

One of the best tips I ever got from a mentor: “Protect your time like it’s your money.”

I started using time blocking. Here’s what that looks like:

When you plan your day, distractions have less power.

5. Get Comfortable Delegating

You can’t do it all. And you shouldn’t try.

As your startup grows, learn to trust others. Start with small tasks: bookkeeping, social media scheduling, email replies.

Outsource to freelancers or hire a virtual assistant. Delegation doesn’t mean letting go of control—it means freeing your time to work on the business, not in it.

6. Master the Pomodoro Technique

This method was a lifesaver for me.

Work for 25 minutes, then take a 5-minute break. After 4 rounds, take a longer 15–30 minute break.

Why does it work? Because your brain can only focus for so long. The breaks reset your mind and help you stay sharp throughout the day.

You can use apps like Pomofocus, Focus Booster, or even a timer on your phone.

7. Set Boundaries (Yes, Even With Yourself)

Founders often work late nights. I’ve done it too. But real productivity requires boundaries.

• Set a clear end time for your day.
• Don’t check emails after 8PM.
• Take weekends (or at least one full day off) seriously.

Your business won’t collapse if you rest. In fact, you’ll come back sharper and better equipped to lead.

8. Review Weekly and Plan Ahead

Every Friday or Sunday evening, take 30 minutes to review your week.

Ask yourself:

• What did I achieve this week?
• What could I have done better?
• What are the top 3 priorities for next week?

This builds reflection into your rhythm and helps you pivot when needed.

9. Stay Healthy: Energy = Productivity

Let’s keep it real: No energy, no output.

• Sleep: Aim for at least 7 hours a night.
• Nutrition: Eat real food. Stay hydrated.
• Exercise: Even a 20-minute daily walk can reset your mind.

When you take care of your body, your mind—and your business—follow.

10. Find a Coach or Mentor

Sometimes you just need someone who’s been there to show you the way.

Working with a coach or mentor helps you:

• Get clear on your vision
• Avoid time-wasting mistakes
• Stay accountable

At Mercy Elroi, we understand the startup journey deeply. That’s why Iyabo Bello, our founder, offers 1-on-1 coaching and accountability sessions designed specifically for startup founders.

Book your free consultation today and let’s talk about your goals, your time, and how to make every minute count:
👉 https://mercyelroi.com

Final Thoughts: Be Kind to Yourself

Time management isn’t about being perfect. It’s about being intentional.

Some days will be messy. That’s okay. What matters is that you keep learning, improving, and showing up for your vision.

Start small. Be consistent. And remember, you’re not alone in this.

We believe in your growth, and we’re here to help.