How to Get Your First 1,000 Customers (Without Spending a Fortune)

Hey there, founder! It’s Iyabo Bello, and I know firsthand how tough it can be to get your first 1,000 customers. When I started my journey, I didn’t have a massive budget, but I had a strategy—and that’s what I want to share with you today.

If you think growing a business means spending tons on ads, let’s flip the script. You don’t need a huge marketing budget. What you need is the right approach. Let’s me break it down for you.

1. Start with the People You Already Know

Before looking far, start with your existing network. Friends, family, past colleagues, and social media connections—these people already trust you.

Here’s what to do:

• Personally reach out and share what you’re offering.
• Ask them to refer you to someone who might need your product or service.
• Offer early-bird discounts or bonuses for first customers.

You’ll be surprised how many of your first 100 customers come from your own circle.

2. Be Active Where Your Ideal Customers Are

If you’re selling to busy professionals, they’re probably on LinkedIn. If you’re targeting young shoppers, Instagram and TikTok are where you should be. Don’t just post and hope—engage.

Here’s what works:

• Join Facebook groups, LinkedIn discussions, or Twitter communities in your niche.
• Answer questions, give free advice, and become a go-to expert.
• Softly introduce your product when it makes sense (no spamming).

3. Create Value with Content

People buy from brands they trust. The best way to build trust? Give value before asking for a sale.

Try this:

• Share quick tips on social media.
• Write blog posts solving a common problem.
• Offer a free resource (like an eBook or checklist) in exchange for emails.

I’ve seen businesses grow simply by giving away knowledge. The more you help, the more people see you as the expert they want to buy from.

4. Leverage Word-of-Mouth & Testimonials

Your first customers are your best marketers. A good experience will make them tell others.

Ways to encourage referrals:

• Ask happy customers to leave a review or testimonial.
• Offer a small incentive (discount or freebie) for referrals.
• Feature customer stories on your website and social media.

When people see real customers loving what you do, they’ll trust you more.

5. Collaborate with Others

You don’t have to do this alone. Partnering with other businesses can get your name out there fast.

Collab ideas:

• Offer your product or service as a giveaway prize on a popular page.
• Join forces with influencers or micro-influencers in your industry.
• Cross-promote with businesses that share your target audience.

Partnerships allow you to reach a whole new audience without spending big.

6. Don’t Underestimate Good Customer Service

The easiest way to lose customers is poor service. The easiest way to keep them and get referrals is excellent service.

Here’s what to focus on:

• Quick response times, especially on social media and emails.
• Solving issues fast—happy customers come back.
• Making every customer feel valued.

Great service turns one-time buyers into loyal fans.

Final Thoughts: Let’s Get You to 1,000 Customers

Getting your first 1,000 customers isn’t about having the biggest budget—it’s about building real connections, providing value, and making people want to support you.

So, which of these strategies will you start with? Drop a comment or send a message—I’d love to hear about your journey. And if you need a step-by-step plan for your business, let’s talk. Book a consultation with Mercy Elroi today. Let’s grow your brand together.