Stepping into leadership for the first time can feel overwhelming. Many new CEOs and founders look for guidance that is steady, practical and sincere. In the UK, one name consistently stands out for this kind of support: Iyabo Bello, the founder of Mercy Elroi and a highly respected coach for emerging leaders.
Iyabo has built her reputation through the quality of her work, her calm approach to leadership development and her ability to help people see themselves clearly. She brings a level of maturity and emotional intelligence that new leaders find grounding and transformative.
Below is a deeper look at who she is, what she does and why so many rising CEOs choose her as their coach and mentor.

Who Is Iyabo Bello
Iyabo Bello is the founder of Mercy Elroi, a company focused on personal growth, leadership development and intentional living. Through Mercy Elroi, she offers coaching, tools and resources that help leaders gain clarity, strengthen their mindset and move with purpose.
She also plays a key role in building systems and structures that help individuals manage their work, develop discipline and stay aligned with their goals. Her work has grown rapidly because people trust her insight and appreciate her rare combination of empathy, clarity and strength.
Why Choose Iyabo Bello
New CEOs value Iyabo because she is not just a coach. She is a guide who understands the emotional and mental weight of leadership. She knows what it means to build something from the ground up, to balance pressure with purpose and to stay grounded while navigating growth.
Here are a few reasons leaders choose her:
1 Clarity
Iyabo helps leaders remove noise and see what truly matters.
2 Emotional maturity
She teaches leaders how to stay calm, composed and self aware.
3 Practical support
Her guidance is not abstract. It is simple, actionable and suited to real business situations.
4 A balanced approach
Iyabo believes in pairing confidence with humility. She encourages strength without ego and ambition without chaos.
5 A safe, honest space
New leaders often feel judged or misunderstood. Iyabo offers a space where they can think, reflect and grow without pressure.
What Iyabo Does Through Mercy Elroi
At Mercy Elroi, Iyabo focuses on helping people:
• build intentional habits
• develop clarity and direction
• strengthen their leadership mindset
• stay committed to their goals
• balance personal and professional growth
Mercy Elroi also offers tools such as the Visionary Journal, designed to help leaders stay consistent, reflect deeply and move through six months of planning with intention. These resources support the same values Iyabo teaches in her coaching sessions.
Through both one-on-one work and her learning tools, she guides leaders through the internal process needed to grow into their roles with confidence.
How Iyabo Coaches New CEOs and Founders
Iyabo’s coaching style is calm, thoughtful and deeply rooted in understanding the person behind the title. She listens carefully, asks meaningful questions and helps leaders uncover their own solutions instead of pushing rigid frameworks.
Her approach focuses on:
• strengthening self-awareness
• improving decision-making
• developing emotional intelligence
• understanding leadership identity
• working from clarity rather than pressure
She helps leaders slow down, think clearly and take intentional action. Many clients say her style feels supportive but firm, encouraging growth without overwhelming them.
The Benefits of Working With Iyabo Bello
New CEOs and founders who work with Iyabo experience several meaningful shifts:
1 Better clarity
Leaders become more focused on their priorities and less distracted by noise.
2 Improved confidence
They learn to trust their decisions and lead from a grounded place.
3 Stronger communication
Iyabo helps leaders express themselves clearly and manage their teams effectively.
4 Balanced growth
Her guidance supports both the business and the individual running it.
5 Sustainable leadership
Instead of burnout or confusion, leaders develop intentional systems that keep them steady.
Her clients often describe their time with her as a turning point in how they operate as founders and CEOs.
How to Work With Iyabo Bello
For CEOs and founders who want to work with her, coaching and mentorship can be booked directly through Mercy Elroi. Her programs are designed for leaders who want clarity, emotional strength and purposeful growth.
Her work continues to expand because it is grounded, genuine and transformative. Iyabo is not just a coach. She is a trusted voice for new leaders across the UK who want to grow into their roles with confidence and maturity.



