Why Journaling Is Important in Your Business Journey

By Iyabo Bello, Founder, Mercy Elroi

Let me tell you something honest and simple—building a business is not just about strategy or sales. It’s also about clarity, focus, and learning from your own journey. And that’s why journaling is a habit every founder needs to embrace, especially in today’s fast-moving world.

You’re Doing More Than You Think

As founders, we’re always moving. Thinking of new ideas. Fixing problems. Sending emails. Leading teams. But in the middle of all that, it’s easy to forget how far we’ve come. Journaling gives you a space to stop and see what’s really happening.

It’s not about being perfect with words. It’s not about writing every day. It’s about making space to process, reflect, and plan with intention.

Journaling Builds Clarity

You don’t need more apps. You need more clarity.

When you write down your thoughts, you start to understand yourself better. You catch your patterns. You see what’s working and what’s not. You stop guessing and start building from a clearer place.

Ask yourself:

• What worked this week?
• What didn’t?
• What lesson did I learn today?

These small questions bring big answers.

Journaling Helps You Stay Grounded

Some days, running a business feels like a storm. You’re chasing goals, managing stress, dealing with uncertainty. Journaling becomes your anchor. It’s where you get to be honest with yourself, without pressure or judgment.

This practice keeps you centered. It helps you make decisions from a place of wisdom, not just emotion.

Journaling Grows Your Confidence

When you look back at your entries and read what you’ve overcome, you start to believe in your own story. You see proof that you’re growing—even if it doesn’t always feel like it. That belief becomes fuel.

It reminds you:
You’re not stuck. You’re becoming.

Why You Need the Visionary Digital Planner

At Mercy Elroi, we created the Visionary Digital Planner because we’ve lived this journey too. We know how it feels to have a mind full of ideas but no clear way to organize them.

This planner isn’t just another tool. It’s a system to help you:

• Capture your wins and lessons daily
• Set weekly business goals
• Stay focused on your big vision
• Reflect with intention
• Build a mindset of resilience

You can use it from your phone or laptop. No fluff, no over-complication. Just a space to think clearly and grow steadily.

The truth is: journaling is not a luxury. It’s a strategy.

One that smart, self-aware founders use to lead better, decide better, and stay connected to their “why.”

Ready to Get Started?

If you’re ready to stop guessing and start building with clarity, I invite you to get your copy of our Visionary Journal.

Visit mercyelroi.com to get your own personal journal now.

Let your journal be your business partner—the one that helps you stay focused, strong, and aligned every step of the way.